Designer
Kate Davydov
Year
2024
Category
Brand Identity
Behance
Blume captures the essence of nature’s most exquisite blooms, offering a collection of timeless and luxurious floral fragrances. Each scent is a symphony of elegance and sophistication, designed to enchant the senses and leave a lasting impression. Blume perfumes celebrate the beauty of fleeting moments, transforming them into memories that endure forever.
The branding for Blume is centered around the delicate balance between modernity and classic sophistication. Drawing inspiration from the ephemeral beauty of flowers, the visual identity reflects the brand's philosophy: timeless elegance in every bloom. This concept is visually translated through a minimalist yet impactful design language that evokes a sense of mystery and refinement.
The label design for Blume features blurred black-and-white floral imagery, creating a dreamy and ethereal aesthetic. This approach highlights the transient nature of flowers, serving as a metaphor for the fleeting yet memorable moments of life. The monochromatic palette ensures the design remains sophisticated and versatile while allowing the product's essence to take center stage.
The brand name "Blume" is set in a clean, modern typeface (Tacos Display by Francisco Lopez) that complements the softness of the floral imagery. The letter “U” is a little bit customized and has this imperfect untouched vibe.
The brand signature is OT Montreal by Off-Type paired with Pinyon Script. This combination gives this perfect elegant and minimalistic feeling. The layout is uncluttered, with ample negative space that accentuates the elegance of the design.
Blume's branding is a celebration of floral sophistication, blending timeless elegance with modern design sensibilities. The blurred black-and-white flowers, paired with the evocative slogan, create a distinct identity that resonates with those who seek luxury and refinement in their fragrance choices.
BLUME
BLUME: Bottle Design
BLUME: Bag Design
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BLUME: Business Cards
BLUME: Bottle Design
BLUME: Advertisment
BLUME: Store